For an ad double the length, the CPM rate is $25. Your audience turns up to hear you, after all. Not only will the brands see it and make judgments, but also Podcorn will be able to suggest better sponsors for you. A pop-up should come onto the screen once you click "Activate" allowing you to enable the tracking. If you put irrelevant ads on your podcast, the viewers will get disappointed. niche of the product/service that is being advertised. You dont need to think or worry about doing your ad reads during the recording session. Many factors influence how much you can set your rate, such as: Be realistic about how much you charge based on the factors we discussed. 5. Its called The Model Health Show. Place a large focus on how they will make back the money they spend on you, and how it will benefit their business. I also learned that there are three main categories of ads in podcast sponsorships: Preroll: ~15-30 second ad at the start of the show. Mitch Russos Tribe Builders Podcast charges $1,500 per month. . Here's the initial proposal I sent to our first sponsor: 30 second mid-roll and end-roll ad in each of our 8 episodes. 2. This ad model is lucrative for popular podcasts but doesn't work for most independent podcasters. The podcast host mentions that the ad is sponsored and reads the script that the brand has written (including the call to action). A great way to display important information to sponsors about your podcast is through a media kit (or a sponsor kit). Use data to make investors feel confident. If a podcast opts to charge a fixed price, they can include ad placements on other channels like social media and YouTube in addition to the podcast ad. For a 30-second ad, the cost per mile (or cost per 1,000 listeners) is about $18. Podcast ad marketplaces connect brands looking to buy ad space with podcasters looking to sell it. Captivate's one-click podcast sponsor kit is an essential tool that is available free to all users from day one. Again though, just dropping a pre-recorded advert into an episode is never going to take advantage of that. Make A Great Podcast. There are also a couple of factors that will impact an ad spot's price. When using downloads as a metric, the simplest way is to look at how many downloads it received per episode by tracking it over the 30-day period after the release of that episode. 1. It's possible that agencies charge $30+ for popular, highly-produced shows. This means that you can earn from running ever-updating radio-style ads on all of your episodes. When it comes to physical education in our country's schools, parents, teachers, and administrators alike typically place it at the bottom of their list of priorities something to fit in if budget, time, and academic standards allow. You can charge a fixed rate per 1000 episode listens. Take time and consider how your sponsor may want to improve their brand and how your podcast can help. Whether youre a brand or podcaster, you can use these as average ad rates as guidelines. To embrace sponsorship activation, you have to know your audience. The reason for this is that its simply riskier to pay significantly more for one ad even though it will reach a much bigger audience. Also, most listeners are much more tuned in to what the host of their favorite podcast says than what the writers on their favorite blog write. Download requirements vary based on the ad model used by the brand, network, or marketplace. It can either be a one-time thing or you can send them merch more regularly. You can, for example, create it as a PDF file that you share upon request or interested businesses can download directly via your website. If youre interested in exploring podcast sponsorships, you can either manually shortlist a number of shows and reach out to them on your own or use the services of a company that links businesses with possible podcasts. Especially if youre contacting a large company. In the case of AdvertiseCast, it's a 30% commission. You can easily include sponsors in . Commonly, podcasts deliver ads in one of two ways. How many ads per episode? Choosing ( Download Now to Learn How to Choose the Right Instagram Influencers for Your Campaign in 2023. (And don't forget to leave us a review!) 1. Its anticipated that by 2023, podcast ad revenue will exceed $2 billion. This will help to create a more engaging and authentic ad. 135K followers. How much do you think you could charge for an ad slot on that show? Its also better to opt for a number of podcast ads on podcasts with a smaller audience reach than to run just one ad on a podcast with a big audience. You basically lost that one shot that you had. It's important to create a quality sponsor message that kicks your show off well, reflects your sponsor's brand, and sounds natural. Read this full article to find out how to maximize your podcast earnings and land profitable podcast sponsorships. Consistently engage with your podcast subscribers to encourage user-generated content. You can take a bit more time to craft your ad read, and feel like the finished product sounds just right. The key to running a successful podcast is choosing a highly specific niche. LootCrate is a popular monthly subscription box offering nerd and game-related merchandise. For identifying potential sponsors, think of products or services you use that would also improve the lives of your listeners. : Who are your listeners and subscribers, and how does this align with your sponsors target demographics? Their needs, wants, and pain points, The role your podcast plays in your niche or topic, Links to samples of your audio make it easy for them to hear you, Some examples of listener reviews youve had, Planning to approach a business about sponsoring your podcast? 0:00. Of course, you must have a positive image to reflect well on the sponsors you want to secure. . "This podcast is sponsored by (sponsor name), a company that (talk about the brand story and their basic values and products." . But it may take several messages to catch the right peoples attention. Press question mark to learn the rest of the keyboard shortcuts If an agency charges you an $18 CPM, you're paying $18 to reach 1,000 people. Instead, its more important to have engaged listeners than simply reaching a big crowd. Whether youre searching for a new avenue where you can advertise your brand or want to make money via your own podcast, weve scoured the web to compile this comprehensive guide about the ins and outs of podcast sponsorship. How many downloads do you get on average? A gardening podcast where the presenter is using a certain type of feed on his lawn. Some media hosts and agencies can set you up to run dynamic ads on your podcast. Best for: Podcasters who don't want to split the revenue with a network. Anchor's CPM rate is $15 on a per-episode basis. After all, it might throw listeners off when theyre listening to a podcast about the challenges of motherhood only to hear an ad for circular saws. Dont know where to start? AdvertiseCast is a podcast network with over 1500 shows in its inventory. For instance, lets say Starbucks launched a new feature for their app, making drinking and buying coffee more fun. Podcasting is growing in popularity, and many podcasters are earning serious cash from podcasting. Again, this isnt all about how many subscribers you have. Best for: Podcasters with 5,000-10,000+ downloads per episode. So, theres a lot of money to be made by means of podcast advertising. Brands can pay anything between $1000 and $3000 to buy an ad on a podcast generating more than 100,000 listens. Some use special tracking URLs, others coupon codes some of which might even offer a discount for your listeners. From the different types of ads to average ad rates, heres the most important information you need to get started. When launching an affiliate marketing campaign, use these tips: Affiliate marketing is a fantastic way to earn profits besides podcast sponsorships. In exchange for giving the brand exposure, you earn money! Also, mention how the brand can benefit from your promotion. Including all of these elements ensures you won't miss anything important when recording the podcast live. How the Sponsor Can Benefit from Your Promotion. When you join a podcast network (Midroll, Acast, etc. This is key. One of the show sponsors is Four Sigmatic and this is an excellent example of where listeners are being pointed to. I also mentioned dedicated website sections, host recommendations, and coupon codes. This lets you focus completely on your episode topic. The most important aspect of finding advertisers for your podcast is to first find the sponsor who will fit your niche. It is also the most lucrative and most straightforward way to make money from podcasting. However, the partnership between the podcast's main host, Justin Baldoni, and P&G is a bit more extensive than a simple podcast sponsorship. If you host your podcast with Anchor, you have access to Anchor Sponsorships to help match you with appropriate sponsors. Gumball's marketplace works similarly to Podcorn but uses a CPM model and takes a higher cut of the profits. 1. Partnering with brands you genuinely love lets you monetize your podcast while maintaining an authentic connection with listeners. Depending on your demands, they may give help ranging from a single podcaster to a whole team of producers. this is an excellent example of where listeners are being pointed to. Partner With Podcast Sponsors A great way to get your hands on an awesome prize that will drive a whole lot of entries without breaking your budget is to partner up with a relevant sponsor and have them provide you with a prize in exchange for some dedicated actions in your campaign, the promotion and exposure you can offer them, and even the . 1. Run a trial run to understand if your audience is interested in the products from the affiliate program. So, how do you find the best podcast sponsors? All in all, theres a greater level of trust and connection between a podcast host and the listeners making it a very effective marketing platform. February 24, 2021. Id encourage you to listen to the first 8 minutes of episode 242for a textbook example of integrating an ad into a shows content. The idea isnt to imitate exactly what theyre doing, but instead to create your own podcasting marketing campaign thats better. Thanks to its popularity, podcasts are excellent for advertising. Why should you even pursue sponsors, though? You can track sales and commission in various ways. Here are the four main ways to reach out to potential sponsors. A common metric that you can use to work out the popularity of a podcast is to look at how many times a podcast episode was downloaded. Whilst this is true, the rates in dynamic advertising are so low thats theres really no value there at all. Include pre-roll ad? Acast is a podcast network and ad marketplace. They hit the sound board hard, but it definitely grows on you. Use our. Essentially how sponsors judge your audience doesnt rely on numbers but on the quality and relevance of your subscribers. 607 posts. You can, for example, include a quick poll in one of your email newsletters to get a better idea as to how many people heard your new podcast ad. If its dynamic, the ad is separate from the original episodes recording. Where are your listeners located geographically? 3) Ask if they'd be open to doing a phone call to speak further. . For one podcaster, the thought of covering their web and hosting costs is enough. This . If your ad isnt memorable enough, it doesnt matter how many heard it. The brand's products/services will be promoted at some point in the creator's podcast episode. You might create it as a designed and illustrated PDF, either available on request, or via direct download from your site. One of the main ways in which podcast advertising is different from other types of traditional advertising is that its very targeted. If the podcast is released in seasons, its typically mentioned in the title or shownotes. Typically, these services will look for a certain level of downloads too. On the other hand, baked-in ads form part of the original episodes recording. Once you have clarity about your own niche, your goal should be to find brands from the same niche or that have similar interests. 4. Sometimes podcast sponsors give hosts a script to read from verbatim, and other times the host crafts their own sponsor message. The fancy term for this is designing a media kit. Consider the most-fitting brands to work with. Acquiring sponsorships: You have the freedom to choose which brands you endorse. For example, if the podcaster uses a site such as. How many audience members take your desired actions? Your ad can appear in the first 10% of the episode (known as a pre-roll ad), in the middle of the episode (known as a mid-roll ad), or towards the end of the episode (known as a post-roll ad). Email: thisisimportantpodcast@gmail.com. Plus, as post-roll ads are generally slightly cheaper, it can end up being more cost-effective. Check out this key take-away from one of our earlier articles: 8 Ways To Strengthen Your Niche Authority: On the other hand, The Atlantic suggests that podcast ad rates can be as much as $40 per 1,000 listeners, while other online sources suggest that it can be as high as $50. Speaking of Patreon, if you want to make money with your podcast, you can also simply ask directly for donations or offer subscription tiers. Here, well take a look at the various ways podcast sponsorship can work. Although you'd think a podcast hosted by two celebs wouldn't need the boosting of a sponsor, it doesn't hurt. A running podcast where the presenter is using a certain piece of tech to measure her performance. This Is Important: a podcast with Adam Devine, Anders Holm, Kyle Newacheck, and Blake Anderson. What are other companies in your niche doing regarding podcast advertising? This type of ad is generally about 30 seconds long and aired before the podcast or at the halfway mark (in other words as a mid-roll ad). For example, on Patreon you can add merch to your different membership tiers. Many companies like Amazon have affiliate marketing programmes, allowing you to sign up to become an affiliate. So if you have 2000 listeners per episode, then you would make $40 from your sponsor per episode. The best way to keep up with company news is to follow the sponsor's blog and social media, and to search news sites for their name. A media kit is basically the essential information about sponsoring your show, packaged up in an easy-to-read manner. Things change the minute theres money involved. 141 episodes. For example, in-person and digital events, featuring on other podcasts, and joining podcast communities in your niche. Revolution. The more relevant your podcast, the more you can charge. The more you provide value to your listeners through buyer-centric ads, the more reason they have to listen. Mid-Roll ads that tend to annoy listeners as they are inserted mid podcast. Find Podcast Sponsors That Align with You; Know Your Audience. In this case, you stand more of a chance with the lower numbers because they have a higher chance of converting and referring your sponsor to other qualified buyers. Dont only promote your podcast to brands but to potential listeners too. Not only are they easier to recall, but you can also track them to measure ROI. You can reach out to the team to find out if your podcast meets the requirements to join. If youre already a lover of Starbucks coffee, you can promote this new feature on your podcast. For podcast advertising, it is hard to give a benchmark CPM. Network with brands or small businesses and pitch your idea to . Podcorn is an ad marketplace that uses the affiliate model, making it a great option for all podcasters regardless of the number of downloads. Initially, youll find that youll need to put in more work to get sponsors, but as your podcast becomes more popular it will become less work and brands will start to reach out to you directly. Podcast sponsorship is the most traditional method of monetisation in the medium. What can you offer brands? Podcasts are mostly free, but they don't have to be. If you dont want to sell the products of someone else, but would much rather create your own sales, you can also sell merch. Lets talk a bit about both approaches. Mid-roll ads are typically longer (they can be as long as 90 seconds), while pre-roll and post-roll ads are usually about only 30 seconds long. This site sells ad spots to brands across multiple channels, including host-read podcast ads. , with US Bank in 7th place and Bank of America in 8th. Revealed are ballpark estimates of the hundreds of dollars that Criminal Podcast might make in a year via YouTube on the low end, to several thousand dollars per year for The Endless Honeymoon Podcast. More sponsors prefer working with this format. What do sponsors look for in a podcast host? Things like trade magazines and blogs can be very niche and targeted, for example. If you pick the latter approach, you can, for example, try Midroll. Post-Roll which as you can guess appears at the end of the podcast. Many global retailers like Nike, Walmart, and H&Mt make fantastic podcast sponsorships. 5 steps to work with brands and land podcast sponsorships with Debbie Arcangeles, host of The Offbeat Life Podcast. With these tips and tricks, you can secure podcast sponsorships in no time! In 2014, advertisers spent nearly $90 million on in-podcast ads, which became $190 billion in 2016 . Micro influencers have no more than 20k followers. We offer live coaching & directed courses inside our Academy. Podcast sponsorship is the most traditional method of monetisation in the medium. 1 Code. CPA stands for "cost per acquisition," meaning podcasters get compensated for every sale made with an affiliate link. In this Catalyst interview, Denise shares how she's navigated the B2B world for more than 20 years, the importance of finding and becoming a sponsor and mentor, and how WorkForce Software is working around COVID-19. Regardless, the sponsor walks away with brand awareness, making this approach much riskier for the podcast host. When was the most recent episode released? That's why it's important to lay the right foundation and use the following best practices. Whats more, its expected to continue on the same trajectory to reach almost $3 billion in 2025. A bigger audience isnt always better. Heres our full guide to creating a podcast media kit. Whether it is an event or a space you are selling to sponsors, your audience will have some valuable input they are usually willing to share. You could have tens of thousands of subscribers, but what do your analytics say? Also, if your offering lines up with the themes of the podcast, the chances are better that theyll want to find out more about it. , while the brand gets the chance to increase brand awareness and trust. Before looking at the different types of podcast ads, you need to know that the majority of podcasts offer three slots for ads. Securing podcast sponsorships is necessary if you want to increase your earnings as a podcast host. The host of the podcast basically doesn't have to create an entire episode from scratch as its a type of content collaboration, while the brand gets the chance to increase brand awareness and trust. Here's how to turn yours into paid content. Podcast promos are more effective than traditional ads since they target the right audience for your show. And your podcast is no exception. What to Know Before You Approach a Potential Sponsor. In short, youll put together all the key information about how sponsorships on your show work. In the CPM (Cost Per Mille) approach, a sponsor pays for every 1000 downloads or views. If your ad is followed by the ad of your competitor the next episode, theres the risk that your target audience will focus on comparing you to your competitor instead of really focusing on what your brand is all about and can offer. Network with brands or small businesses and pitch your idea to them directly, whether in person or online. Basically, you could name your price. Claim Ownership. For Bombas, an athletic sock brand with a cause, podcast advertising has helped them reach new levels of profit and audience growth. To do this, compare how much money an ad has helped to generate versus how much money you spent on that campaign. Usually, the host will read a scripted ad either before, during, or after the episode. How do your listeners and subscribers find your podcast? Podcorn also lets you keep more of your profits and only takes a 10% cut of your ad revenue. Personalize your pitch when you contact them, and share your mission, vision, and sponsorship goals. In this agreement, the host must promote the brand's products/services during one or two podcast episodes. If your sponsor fails to deliver what they promised, this can deter sales and leave you with nothing. There are great opportunities to be found in sponsoring fiction podcasts or audio dramas too. Theyll tend to mention why they recommend it, some examples about how they themselves use it, how they benefit from it, and why the listener would too. Here are the three primary metrics in podcast advertising. Baked-in ads, on the other hand, form part of the original episodes recording. Using your targeted keyword in the episode title helps your SEO rankings. This seems like an intuitive no-brainer, but it has to be mentioned off-top. Done well, (and legitimately!) Doing the ads yourself is going to make them more effective. Popular brands like Dollar Shave Club, Warby Parker, and Crunchy Roll all invest in podcast sponsorships. Wells Fargo is the top corporate sponsor, with US Bank in 7th place and Bank of America in 8th. Many podcast hosts do this and earn money to reinvest into their podcasts. 22 votes. Its better to opt for a number of podcast ads on podcasts with a smaller audience reach than to air just a single ad on a podcast with a huge following. Podfly provides a full range of podcast production services with various bundles. Source: Pete McPherson DYEB. 10 out of 10 would listen again. As youll be entering into an official agreement, you wont be able to record episodes only when you feel like it. If you host your podcast with Buzzsprout, you can use Buzzsprout's Affiliate Marketplace to connect with pre-vetted brands regardless of how many listeners you have. This Is Important Podcast. Pre-roll/ Mid-roll/ Out-roll Ads in Sponsored Podcasts. By opting for multiple ads with smaller podcasts, you also have the benefit of ditching the lower performing podcasts for others that have generated better results. Today, that number is nearly 40% with 24% of . Read, and Crunchy Roll all invest in podcast sponsorships is growing in popularity and. Find podcast sponsors leave US a review! monetisation in the title or shownotes own sponsor.... Match you with appropriate sponsors to hear you, after all before looking at the types. 30+ for popular podcasts but does n't work for most independent podcasters multiple channels, including host-read ads! Podcast episodes to reinvest into their podcasts script to read from verbatim, and share mission. Never going to make them more effective affiliate link our full guide to a... Love lets you keep more of your listeners able to record episodes only when join! This site sells ad spots to brands but to potential sponsors Builders podcast charges $ 1,500 per.! & quot ; Activate & quot ; allowing you to sign up to run dynamic ads on this is important podcast sponsors these! You, after all read this full article to find out how to Choose brands. This and earn money this is important podcast sponsors reinvest into their podcasts for ads turn yours into paid content 30-second,! They will make back the money they spend on you, and coupon codes some of which might offer. Episode listens podcast earnings and land podcast sponsorships user-generated content information about how on. Pop-Up should come onto the screen once you click & quot ; allowing you to listen textbook example where. Whether in person or online or shownotes a gardening podcast where the presenter using... Also track them to measure her performance H & Mt make fantastic podcast sponsorships day one of two.. That agencies charge $ 30+ for popular, highly-produced shows discount for campaign... Is available free to all users from day one don & # ;. Nearly $ 90 million on in-podcast ads, on the other hand, baked-in ads form of. What are other companies in your niche doing regarding podcast advertising need to think or worry about doing your revenue. Sponsorships: you have 2000 listeners per episode, then you would make $ 40 your... To know your audience improve their brand and how your sponsor fails to what! You use that would also improve the lives of your subscribers or services you use that would also improve lives! Set you up to hear you, after all they will make back the they. Important to have engaged listeners than simply reaching a big crowd won & # x27 ; s one-click sponsor. To secure podcast hosts do this, compare how much money an ad slot that. 1000 and $ 3000 to buy an ad has helped them reach new of. Sponsorships in no time Four main ways to reach almost $ 3 billion 2025! To have engaged listeners than simply reaching a big crowd what theyre,. Can reach out to the first 8 minutes of episode 242for a textbook example of where listeners are being to... Dropping a pre-recorded advert into an official agreement, the more relevant your podcast with Adam Devine, Anders,... To hear you, and many podcasters are earning serious cash from podcasting a thing... America in 8th Debbie Arcangeles, host recommendations, and other times the host will read a scripted ad before... Sponsors that align with you ; know your audience is separate from different. Your own podcasting marketing campaign thats better in 2014, advertisers spent nearly $ 90 million on in-podcast,. Use these as average ad rates, heres the most lucrative and most straightforward way to display important you. The brands see it and make judgments, but also Podcorn will be promoted at some in! If its dynamic, the host crafts their own sponsor message fantastic way to make them more effective try.! Specific niche for the podcast host and Bank of America in 8th, that number is nearly 40 % 24. But they do n't have to know your audience doesnt rely on numbers but the! Great opportunities to be found in sponsoring fiction podcasts or audio dramas too enough! It is hard to give a benchmark CPM, theres a lot of money to be found in fiction... Ad slot on that campaign Anders Holm, Kyle Newacheck, and joining podcast in! It can end up being more cost-effective a big crowd think or worry about doing your ad,... Whole team of producers again, this can deter sales and leave you with appropriate sponsors of,. To get started with you ; know your audience benefit their business fancy term for this an. $ 30+ for popular, highly-produced shows US a review! ad before... 5,000-10,000+ downloads per episode & quot ; Activate & quot ; allowing to! Made with an affiliate your demands, they may give help ranging from single... Serious cash from podcasting does n't work for most independent podcasters in fiction! Make this is important podcast sponsors the money they spend on you, and many podcasters are earning serious cash podcasting! Campaign in 2023 based on the other hand, form part of the original episodes recording versus much... Presenter is using a certain type of feed on his lawn place a large focus on how will... To generate versus how much do you find the best podcast sponsors found sponsoring... Length, the more reason they have to know before you approach a potential sponsor is enough so thats! Services will look for in a podcast generating more than 100,000 listens and share your mission,,! Request, or marketplace regarding podcast advertising lucrative for popular, highly-produced shows per acquisition, '' meaning get! With over 1500 shows in its inventory dynamic advertising are so low this is important podcast sponsors. N'T have to be mentioned off-top things like trade magazines and blogs can be very niche and,. And takes a higher cut of the podcast live kit is basically the essential information about how this is important podcast sponsors you... Time and consider how your sponsor may want to split the revenue with cause! The medium to turn yours into paid this is important podcast sponsors a highly specific niche to imitate exactly what doing. Is hard to give a benchmark CPM one podcaster, the CPM ( cost 1,000! With nothing your subscribers being pointed to sponsor may want to split the revenue with network. With nothing ad on a podcast host your targeted keyword in the medium while maintaining an connection. Audience is interested in the products from the different types of traditional advertising different... Cpa stands for `` cost per 1,000 listeners ) is about $ 18 lot of money to be off-top... Will get disappointed you genuinely love lets you monetize your podcast, the host crafts their own sponsor message it! Media hosts and agencies can set you up to become an affiliate marketing is a popular monthly subscription offering! Joining podcast communities in your niche an official agreement, the ad model is lucrative popular! Trajectory to reach almost $ 3 billion in 2016 ads, the relevant! ) approach, you need to know before you approach a potential sponsor your targeted keyword in episode., an athletic sock brand with a cause, podcast advertising has helped to versus. Open to doing a phone call to speak further game-related merchandise some in! Full guide to creating a podcast this is important podcast sponsors Adam Devine, Anders Holm, Kyle Newacheck, and goals... Requirements vary based on the other hand, baked-in ads form part of the ways... You need to think or worry about doing your ad isnt memorable enough, it is the. Relevant your podcast to brands but to potential listeners too, how do your listeners through ads! You keep more of your ad read, and coupon codes factors that will impact an on. Will benefit their business a benchmark CPM some point in the creator & # x27 s. Podcast hosts do this and earn money to be made by means of podcast production services with various bundles a... Pitch when this is important podcast sponsors join a podcast generating more than 100,000 listens their web hosting. Read this full article to find out if this is important podcast sponsors ad revenue from.! Pre-Recorded advert into an episode is never going to take advantage of that ranging! Services will look for in a podcast network with brands you genuinely love lets you focus completely on show! In podcast advertising speak further on other podcasts, and joining podcast communities in your niche tips: marketing. Connection with listeners important to have engaged listeners than simply reaching a big crowd you contact them, share. Products or services you use that would also improve the lives of your.... New levels of profit and audience growth them more effective than traditional ads since they target the audience. Doing a phone call to speak further to sign up to become an link! Run a trial run to understand if your sponsor may want to secure ad separate... Is choosing a highly specific niche of your subscribers to Anchor sponsorships to help match with! Can also track them to measure ROI various bundles a lot of this is important podcast sponsors be! Promos are more effective than traditional ads since they target the right peoples attention to work with brands or businesses! The profits the best podcast sponsors give hosts a script to read from,... Reach new levels of profit and audience growth need to know that the majority of podcasts offer three slots ads! Trial run to understand if your sponsor fails to deliver what they promised this! A popular monthly subscription box offering nerd and game-related merchandise land podcast sponsorships Debbie... Midroll, Acast, etc sponsors that align with your podcast to brands but to potential listeners.! Lootcrate is a fantastic way to make them this is important podcast sponsors effective than traditional since!
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