It will help you keep your data sensible in the long run when your app/website goes through flow changes, Buy_Screen1 may need to be changed to Buy_Screen2 but Item Bought will functionally still mean and track the same. Think of user action properties as meta-information about your primary user action. Top 3 things I want people to do Purchase, View Products & Register. Question 1 What are the three most frequent things people do inside my app? You can integrate the CleverTap SDK within their mobile and browser apps. While the industry has pivoted around mobile first and multi-platform users, traditional events tracking strategy isnt relevant anymore. CleverTap helps consumer brands retain their users for life. Emphasis on bold and underline if its already not clear enough. Your User Action Added to Cartcan have properties such as Product Name, Product Category, Product ID, Cart Amount, Number of Item(s) and so on. Question 2 What are the three most important things I want people to do inside my app? You can include the CleverTap embedded kit in your iOS or Android app and send data directly from the client. Eg. I thought about that comment over the next few weeks; I could relate considering my experience talking to app ownersand working in Mobile MarTech for half a decade now. You can add them to your app via Carthage, Cocoapods, or Gradle: Reference the Apple SDK and Android SDK guides to read more about kits. App Launched, Product Viewed, Article Shared, Item Added, User Registered and so on. In addition, any data from supported platforms where the kit was not present will be forwarded server-to-server. The idea is to capture meaningful and actionable insight a user does over a generic event a cohort of people do. You can unsubscribe anytime. We recommend marketers to begin with tracking 5-6 user actions when they begin using the test account and the sooner you are comfortable with your data flowing in, you can go on to add complexity with Action Properties. All Rights Reserved. Following a good nomenclature scheme to name user actions immediately makes more sense compared to something like Initiated_Buy_Screen1. Over 8,000 global brands, including Star, Sony, Vodafone, Dominos, DC Comics, and DealsPlus, trust CleverTap to help them connect with users and grow their mobile apps. If youre tracking too many things, youre really not tracking anything, I overheard someone at the office say. Lets move to how should you build your next Event Design considering the changing analytical landscape? For applicable accounts, the region is available from your CleverTap Customer Success Manager. Ive taken the liberty to make a small sheet (download here) to help you design your events to track. Page views centric, event tracking must evolve to Person-centric, user actions tracking to capture micro-moments consumers experience today. Yes, I'd like to receive the latest news and other communications from CleverTap. In order to enable mParticles integration with CleverTap, you will need your Account ID, Passcode, and Token, available from your CleverTap Dashboard. Top 3 things people do Search, Visit Sale Pages & Apply Coupons. This is available from your CleverTap Customer Success Manager. mParticle forwards the following Device ID types: The following events are forwarded to CleverTap, If using the Kit, the following additional events are also forwarded, Weekly marketing & analytics insights in your inbox, // Ensure the Kit version matches that of the mParticle Core SDK that you're using, Your Account ID can be found in the CleverTap Dashboard -> Settings, Your Account Passcode can be found in the CleverTap Dashboard -> Settings, Your Acount Token can be found in the CleverTap Dashboard -> Settings. I encourage you give it a shot, fill in all your user actions you want to track and well be happy to review it for you, email us at [emailprotected] with the subject CleverTap is awesome. Not applicable for most accounts(they are in the default region). Data will be highly consistent when drawing multi-platform marketing reports. Here are a few tips and tricks for analyzing your user behavior. Select which user identity to forward to CleverTap as your customers user ID. That makes it a very extensive 608 data points you can track! mParticle publishes the CleverTap Kit as separate iOS and Android libraries which have a transitive dependency on the mParticle core libraries. You will also need to know your CleverTap data center region. For more details, go to the Privacy Policy. The dedicated CleverTap data center region. The best way to discover what Action you should track is to ask yourself these two golden questions, and then answer them yourselves or via your team. Its important that you track user actions correctly, so its easy for you and just as easy for anyone else on your team to understand what the event name functionally denotes. Just kidding . By submitting this form, you agree to CleverTap's Privacy Policy. Now, imagine I were a marketing chap at a big e-commerce company, Id probably answer them as follows: Kaboom! There are two advantages to doing this; Heres how you can move away from tracking traditional event metrics like Page views and track a user-centric metric like Added to Cart. Sending data to CleverTap directly from your iOS or Android app requires that you add the CleverTap Kit. Soon you will start receiving our latest content directly to your inbox. CleverTap not only allows you to track 512 Actions but also 256 Action Properties per User Action. This integration supports two ways to send data to CleverTap. Its true after all, even with the wave of modern data science, industrys traditional obsession of tracking dozens of Events with event-centric tools like Google Analytics is unvarying. Once integrated, you can define the events that you want CleverTap to capture under the Event Design phase of integration. For a holistic view of users, we recommend that you integrate CleverTap with mobile app and site. Having said that, if you still require platform specific actions(s), go ahead; name it well enough to be identified uniquely. We at CleverTap work with customersaround the world to help them improve their analytics strategy and behavior tracking, so their brands can derive actionable insight from user analytics. Youve got yourself six key Actions you definitely should track. CleverTap is brought to you by WizRocket, Inc. Real-time analytics to uncover user trends and track behaviors, Create actionable segments with ease and perfect your targeting, Engage users across mobile, web, and the in-app experience, Visually build and deliver omnichannel campaigns in seconds, Purpose-built tools for optimizing all of your campaigns, Guided frameworks to move users across lifecycle stages, Harnessing the Power of Hyper-Personalization to Educate, Drive Inclusion & Ignite Growth, TesseractDB: The Future of Martech is Here, Mobile Marketing Automation MattersHeres Why. Analytics & Insights Real-time analytics to uncover user trends and track behaviors, Automated User Segmentation Create actionable segments with ease and perfect your targeting, Omnichannel Engagement Engage users across mobile, web, and the in-app experience, Journey Orchestration Visually build and deliver omnichannel campaigns in seconds, Campaign Optimization Purpose-built tools for optimizing all of your campaigns, Lifecycle Optimization Guided frameworks to move users across lifecycle stages. I recommend my customers to use a multi-platform presence, which is a growing list of people, to keep user actions they track consistent across Web & Mobile. Your Data will be accurate and insightful when comparing the platform-wise analysis of certain Actions without any biases whatsoever. 2013 onwards.